About the Role

As a Go-To-Market (GTM) Expert for our client in the AI industry, you will play a pivotal role in shaping the brand narrative and driving sales initiatives. This position is essential for establishing a strong market presence and ensuring that our client’s innovative AI solutions reach their target audience effectively. Your expertise will directly impact customer engagement and revenue growth.

Key Responsibilities

Develop and articulate compelling brand stories that resonate with target markets and enhance customer understanding of AI solutions.
Utilize tools such as Apollo and HubSpot to manage outreach efforts and optimize lead generation strategies.
Collaborate with sales teams to align marketing initiatives with sales goals, ensuring a cohesive approach to customer acquisition.
Implement data-driven strategies to evaluate market trends and customer feedback, refining outreach tactics for maximum impact.
Participate in sales activities, leveraging your expertise to support sales teams in closing deals and building lasting client relationships.

Required Qualifications

5+ years of experience in a Go-To-Market role, preferably within the AI sector or a related technology field.
Proficient in using Apollo, HubSpot, or similar outreach tools to drive marketing and sales efforts.
Strong storytelling skills with the ability to create engaging content that communicates complex AI concepts to diverse audiences.
Excellent communication and collaboration skills, with a proven track record of working effectively in cross-functional teams.
Analytical mindset with experience in leveraging data to inform marketing strategies and sales tactics.

Preferred Qualifications

Experience in a startup environment, particularly in the AI or technology space.
Familiarity with digital marketing strategies and tools beyond Apollo and HubSpot.
Understanding of customer relationship management (CRM) systems and sales enablement platforms.

What We Offer

An opportunity to be part of a dynamic team that is at the forefront of AI innovation.
A collaborative and inclusive work environment that values creativity and initiative.